Convio debuts online marketing benchmark report for nonprofits: "Convio, a provider of online constituent relationship management solutions for nonprofits, has created an online marketing benchmark report to assist nonprofit organizations in creating online marketing programs that aim to maximize results.
The online report includes a discussion of key metrics that have been shown to influence online marketing effectiveness, including Web site traffic, registration rates and e-mail file size. It also contains analysis and trend data involving each metric."
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