Groups offer ringtones with a statement: "Take for example the efforts of U2 front man Bono. He got thousands of people to sign up for the ONE Campaign, a nonprofit dedicated to fighting global AIDS and poverty, by asking fans to send a text message during the band's concerts.
Amnesty International also uses text messaging to send action notices to members around the world.
Katrin Verclas, executive director of the Nonprofit Technology Network and a coordinator with MobileActive.org, said there's a lot to be learned as campaigns -- both political and social -- try new ways to connect with people."
2 comments :
Reed - thanks! Nice story. We reported this first at www.mobileactive.org, a community blog with stories and resoruces about how mobile phones are usd in social change work. Check it out!
And watch for a webinar at www.nten.org with key campaigners and providers of sms (text) and mobile campaigns later in March to learn more about how mobile phones are used in nonprofit work. Thanks for the plug, and nice to meet you!
Katrin
Katrin,
Thanks for your remarks. I'm a new member of NTEN and hope to meet you at the Conference if not before.
Reed
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