'Web 2.0 Enables Greater Levels of Social Engagement via the Internet,' Says Convio CEO (SocialComputingMagazine.com)

'Web 2.0 Enables Greater Levels of Social Engagement via the Internet,' Says Convio CEO (SocialComputingMagazine.com): "Social networking, while still in its infancy, can help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. The nonprofit community, in short, is well positioned to benefit from the 'Web 2.0' world because of its ability to grow and retain a community to rally around a cause or issue."