Social Media: Do Nonprofits Get It? :: WRAL.com

Social Media: Do Nonprofits Get It? :: WRAL.com: "Social Media: Do Nonprofits Get It?

By TODD COHEN, Special to WRAL Local Tech Wire

Posted: Jul. 26 3:07 p.m.

Editor’s note: Todd Cohen is editor and publisher of the Philanthropy Journal, a publication of the A.J. Fletcher Foundation.

RALEIGH, N.C. - New media give nonprofits powerful tools to work smarter.

In a special report published Wednesday, Philanthropy Journal looked at how nonprofits are using new media to run their shops, raise money and promote their causes.

But nonprofits that simply plug new media into old ways of doing business may be bound for the scrap heap."