Capitalizing on the Impulse to Give - Chronicle.com

Capitalizing on the Impulse to Give - Chronicle.com: "Capitalizing on the Impulse to Give Nonprofit organizations started collecting donations online in earnest about six years ago, and the number of them reporting success has doubled since then, says a survey released today by the Center on Philanthropy at Indiana University. E-mail solicitations to donors are also enticing more people to give, with the reported response rate growing from 15 percent to almost 28 percent since 2000."