The Daily Bruin - Philanthropic causes capitalize on Facebook’s resources, users’ contributions

The Daily Bruin - Philanthropic causes capitalize on Facebook’s resources, users’ contributions: "Marathons for breast cancer research are successful largely because they often encourage donations from friends of the participant who might not have otherwise contributed, and now this same connection between friends is being used to encourage donations over the Internet. New Facebook applications – or add-on programs – like Causes and ripple (spelled in all lowercase) allow users to show support for different charitable efforts on their profile and donate online. Causes is one of the most popular of these applications. The application allows anyone to create a cause and choose a nonprofit organization that users of that cause can donate to. Causes exist for a variety of organizations, from animal protection to political campaigns."