KNME evolves to bring in new viewers and keep up with digital age : Local : Albuquerque Tribune

KNME evolves to bring in new viewers and keep up with digital age : Local : Albuquerque Tribune: "And for a station that relies on financial contributions, it pays to realize that today's MySpace and YouTube addicts could be tomorrow's core viewers and potential donors. 'We're going to have a big problem if in 10 years they're the major philanthropists and we're not on their radar,' said Davis, who gained his PBS experience in Washington, D.C., and at Boston's renowned WGBH. 'We're sowing now to reap in a generation. 'My biggest fear is we're not going to be there when they're there.'"