American Express Charitable Gift Survey Reveals Opportunity for Charities to Optimize Gifts Through Increased Online Initiatives - Press Release

PRESS RELEASE

American Express Charitable Gift Survey Reveals Opportunity for Charities to Optimize Gifts Through Increased Online Initiatives - Press Release: "Charities can Optimize Online Giving The study uncovered a surprising finding regarding online donations - although nearly two-thirds (65 percent) of Americans in this study gave to a charity in the past year, only one in every ten donors takes advantage of the convenience of giving online. This research examined the motivations and impediments to giving online and found that a charity's online presence (or lack there-of) influenced whether donors give online."