Meet the patrons: charities and online social networking | Society | The Guardian

Meet the patrons: charities and online social networking | Society | The Guardian: "The boom in online social networking sites has finally come to charities. Online chatter may seem a distraction from the hard work of changing people's real lives, but the internet offers pioneering charities a deeper and more personal way of connecting with those who support or benefit from their work. Charitable giving is already moving online. In the UK, more than 90% of large charities are now open to online giving. Online donors are likely to be new to giving, younger and more affluent than the average donor, making the internet an attractive channel for fundraising."