Virtual Worlds, Nonprofit Realities

http://www.nonprofitquarterly.org/content/view/280/1: "Nonprofits are piling into the virtual world of Second Live and similar online venues. What might seem to many as simply “role-playing games” or RPGs, Second Life and its ilk are becoming increasingly real life environments, with financial benefits and consequences, for players and nonprofits. A recent Wall Street Journal article detailed a run on the virtual banks in Second Life costing the players—or their avatars—real money. Nothing virtual about that."