The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Text Messaging Young Supporters Is Effective

A study released recently showed that young people are 4.2 percent more likely to vote if they receive a text message reminding them to show up to the polls.

The study was conducted as part of the nonprofit The Student PIRGs' New Voters Project to demonstrate the effectiveness of using text messages to mobilize young voters. Study partners include wireless phone company Working Assets and researchers from the University of Michigan and Princeton University."