Social networking, malaria and philanthropy partnership: "Philanthropy just got easier and a lot more accessible to the public thanks to the social networking power of the Internet and a ground-breaking partnership between a young British entrepreneur, a global health think tank and an African medical research institute.
Debuted April 20 to offer individuals a meaningful way to mark World Malaria Day (Friday, April 25), its creators hope www.MalariaEngage.org will do for African research what YouTube did for sharing videos and what eBay did for trading things - open it up in a creative and engaging way to the vast global community through the World Wide Web."
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