AFP > Resource Center | Fundraising news > 'Isn’t Email Just Like Regular Direct Mail—But on Steroids?': "Isn’t Email Just Like Regular Direct Mail—But on Steroids?'
By Harry Lynch
(July 21, 2008) It’s been a while since a nonprofit executive asked me that question, but it still makes me smile. And groan a little too.
The myths and confusion engulfing email only seem to proliferate with each passing year. So here we are in 2008. A cool $10 billion or so is now being raised annually online. But what is the truth about email?"
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