Strategy and Messaging: How to Make Your Ideas Stick | AFP Web/Audioconferences

On November 6th an upcoming AFP WebAudioconference.

Strategy and Messaging: How to Make Your Ideas Stick | AFP Web/Audioconferences: "Why do some ideas stick with people and others go in one ear and out the other? As someone working for a nonprofit, you have some of the most important ideas around, but you may not be getting your ideas across as effectively as you could.

Chip Heath examines why certain ideas - ranging from urban legends to public health messages – survive and prosper in the social marketplace of ideas."