AFP > Resource Center | Fundraising news > Website Features User Feedback on U.S. Charities: "Website Features User Feedback on U.S. Charities
(Nov. 3, 2008) A new website called GreatNonprofits allows donors to post reviews and ratings of charities. Charities, in turn, are able to customize their page and ask for donations.
The goal of the new service, begun November 2007, is to offer a similar tool for donors as customers have in the for-profit sector for reviewing businesses. “The closest comparison to our site is probably Yelp.com, because we give people a chance to describe their experience with a nonprofit, good or bad,” explained Shari Ilsen, director of marketing and outreach at GreatNonprofits, which is based in Palo Alto, Calif. Yelp.com is a website featuring customer reviews of businesses"
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