Beth's Blog: How Nonprofits Can Use Social Media: Twitter As Charitable Giving Spreader: A Brief History and Meta Analysis of Fundraising With Twitter

Great material re Twitter fundraising From Beth Kanter

Beth's Blog: How Nonprofits Can Use Social Media: Twitter As Charitable Giving Spreader: A Brief History and Meta Analysis of Fundraising With Twitter: "Twitter As Charitable Giving Spreader: A Brief History and Meta Analysis of Fundraising With Twitter

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. I was able to raise $2,500 in 90 minutes at Gnomedex. I wondered whether or not those results would be replicable? Right before Thanksgiving, the TweetsGiving effort and Avi Kaplan helped Epic Change raise over $10,000 in 48 hours to build a classroom in Tanzania. The campaign used the power of retweeting to spread the message across twitter users.

As Lucy Bernholz notes, this might be one more sign that fundraising on Twitter is less marginal and moving to the middle. Lucy points to some implications for organizations to consider:"