Chicago Philanthropy Examiner: Why social media works for nonprofits

Chicago Philanthropy Examiner: Why social media works for nonprofits: "Thursday night, I, along with 100 plus people combined our virtual camaraderie to raise some real cash for charity. We attended Twestival, a fundraiser organized through the social networking site Twitter to benefit Charity: water. The organizers of Twestival originally set a goal of $500,000 but as interest spread, they increased the goal to $1 million in over 200 cities worldwide. Now, while the official tally is still being counted, one thing is certain: Social networking will change the way that nonprofits reach donor"