Tuesday, February 24, 2009

Save Time and Make More Money With Short, Direct Fundraising Emails

From Joanne's Nonprofit Blog

Save Time and Make More Money With Short, Direct Fundraising Emails: "One of the masterminds of President Obama's presidential campaign's online efforts, Thomas Gensemer who is managing partner of Blue State Digital, said recently that email newsletters are a waste of time. They 'don't get read, yet they take more effort to prepare than a 250-word email.'"

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