Sunday, March 01, 2009

And now, Twitter philanthropy | csmonitor.com

Thanks to Beth Kanter for the heads up


And now, Twitter philanthropy | csmonitor.com: "Welcome to the age of “social giving.” Spurred on by the success of Barack Obama’s presidential campaign, campaigns like the Twestival, which was organized on the microblogging platform Twitter, are changing the landscape of modern philanthropy, say industry insiders. Out go the traditional fundraisers, with their extraneous marketing costs and rolls of red tape. In comes a new wave of digital efforts – often engineered by the same young activists that sealed Mr. Obama’s election."

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