AFP > Resource Center | Fundraising news > Facebook Yields Scant Returns with Causes Program: "Building a Following Just as Valuable
A widely followed social networking expert Allison Fine notes in a blog article that Facebook has value beyond the amount of dollars per donor raised.
“Causes enables a lot of people to ‘support a cause.’ In old thinking that meant only one thing: give us money,” Fine writes. “But in connected thinking, it means that each one of us can be more than an ATM for our causes. Causes on Facebook enables us to tell our own world—distinct from the world—about the issues, campaigns and organizations that they are passionate about. We can bring our networks of friends, our ingenuity, our passion, our time, our expertise to support causes. It enables lots and lots of people to learn about causes and to share them with their friends easily, quickly and inexpensively."
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