Friday, May 15, 2009

The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Data And What Donors Don’t Know
Info is making modeling easier yet more confusing

Data has always been about the people that the numbers or categories represent. Many marketers just never saw it that way. Social networks and the unprecedented amount of information now available are further humanizing data."

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