When it comes to engagement, social media is the art of the possible | Social Signal

Great Read from Social Signal

When it comes to engagement, social media is the art of the possible | Social Signal: "I can't believe it!! Your organization isn't on Twitter? You don't have a Facebook page with discussion groups and a wall? You're not on MySpace, Bebo and FriendFeed?! OMFG, that's so weak! What are you thinking?!"