Wunderman's Morel on Social Media, Online Video and Mobile | eMarketing & Commerce (eM+C): "MC: Do you think social networking is important?
DM: As for social networking, we monitor Twitter, but in my opinion, Twitter doesn’t really have many capabilities these days. We monitor all of the blogs and online communities, of course. We then harvest that information using a variety of tools in combination with vendors, such as Visible Technologies [a provider of online brand management solutions for new media environments that’s formed a strategic partnership with WPP] and Radian6 [a tool for real-time social media monitoring and analysis designed for advertising agencies]."
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