Small Non-Profit Uses Social Media Win Online Fundraising Contest :: PNNOnline ::: "Critical Exposure, a small D.C.-based nonprofit organization that empowers low-income students through photography and advocacy training, used an array of social media channels -- including Twitter, Facebook and crowdsourcing -- to mobilize hundreds of supporters and prevail over larger, more-established organizations in the recent GlobalGiving U.S. Open Challenge.
The contest pitted more than 70 charitable organizations against one another for $9,000 in cash bonuses and permanent spots on GlobalGiving.com, an online marketplace for international philanthropy. By strategically leveraging social networking and micro-blogging, Critical Exposure's staff of four was able to generate the most individual donations and win two bonuses totaling $5,000."
No comments :
Post a Comment