Campaign seeks to boost charitable giving through surveys | News | Research: "Hershey’s global head of insight Ed Martin is credited with developing the campaign which invites people to help raise funds for their preferred charities by taking part in online surveys.
The recruitment process will be aided by charities who are being urged to encourage their supporters to participate. Through this approach Martin believes companies will gain unprecedented reach among people who are not typically swayed to take part in market research projects. “It’s really the [charities] that we work with that are doing the recruiting and keeping them engaged,” said Martin."
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