New Study Reveals Nonprofits Still Need to Adapt Online Communications Best Practices - frogloop Home~Care2's blog for nonprofits - frogloop

New Study Reveals Nonprofits Still Need to Adapt Online Communications Best Practices - frogloop Home~Care2's blog for nonprofits - frogloop: "After studying over 50 international nonprofit organization's email lists and response rates, the 2009 eCampaigning Review Study revealed that 60% of nonprofits present a compelling argument for supporters to take action, yet close to 70% of the organizations did not send a follow up email within one month. 37% of nonprofits did not even bother to send a thank you email. This surprised members of the nonprofit community because both thanking supporters and updating them after taking an action online is part of Online Advocacy 101. Both email strategies should be a part of any online communications"