Charity Village®NewsWeek: Cover Story-Social Media: What are you afraid of?

Charity Village®NewsWeek: Cover Story: "As the interview begins, James Topham apologizes and takes a moment to read and respond to an urgent tweet. Another typical day for the communications and marketing director of War Child Canada, where tweeting and Facebook updates are as commonplace as checking one's email. With social media the buzzword of late, some nonprofits are taking the plunge, hoping these newfangled modes of outreach will help them reach their goals. But how useful is social media, really? And how can one ensure it's being used effectively instead of needlessly tying up already limited resources?"