Don't let Twitter, Facebook, Google be the only game in town - CNN.com: "There's no reason that organizations or individuals who want to use the Web to relay critical information have to rely on Twitter or Facebook or Google or any other giant of the technology industry in the first place. We've just forgotten a bit about how the Internet was supposed to work.
Rescue organizations and charities should simply be able to use the Web sites they already have to deliver those messages."
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