Prospecting - The Chronicle of Philanthropy-Pepsi's Online Contest Joins Growing Number of Corporate Efforts

Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "In the last few years, more corporations have been experimenting with ways to give consumers a chance to help direct their charitable money. Last May, the retail-company Target started an online campaign to let voting by its Facebook fans determine how big a share of $3-million various nonprofit groups should receive."