Direct Mail in a Digital World - Resource Center - AFP: "By Jonathon Grapsas
(June 8, 2010) It's easy to get caught up in the digital hype. We're now used to hearing terms like click through's and impressions as frequently as response rates and average gifts.
Surely there's enough data now to finally forego four page letters and move across completely to the online space. Perhaps it's time to acknowledge the direct mail doomsayers are right after all."
This blog contains assorted news, commentary and limited press releases on nonprofit technology gathered by the AFP Fundraising Resource Center. Other Sites of Interest Section Disclaimer: AFP provides the following listing of hyperlinks to other Internet pages as a privilege to the user. AFP does not necessarily endorse, support or attest to the accuracy of information posted on those Internet pages. Some urls may require registration to view and/or may only be available for a limited time.
No comments :
Post a Comment