Opening the Doors to Technology for Older Donors : Page 1 of 2 : FundRaising Success

Opening the Doors to Technology for Older Donors : Page 1 of 2 : FundRaising Success: "As you know, my in-laws and their contemporaries are who many nonprofits have depended upon as their core supporter base for years: older peopleOpens in a new window with a concern for the causes and a little disposable income. The demographic sands are shifting — there will be an increasing number of older donors with more disposable income as the baby boomerOpens in a new window generation matures, and those donors are going to have to use technology to support their nonprofit organizations of choice. With the likely long-term demise of checksOpens in a new window as a method of payment, nonprofits are going to need to make sure their technology is incredibly easy to use so anyone can utilize it."