Tweeting Raising Awareness, But Not Direct Dollars - The NonProfit Times Oct 1, 2010

Tweeting Raising Awareness, But Not Direct Dollars - The NonProfit Times Oct 1, 2010: "Tweeting Raising Awareness, But Not Direct Dollars

By Mark Hrywna

Only 3 percent of all Tweets by a sample of nonprofits were dedicated to fundraising or solicitation. Nonprofits are more likely to use social media, such as Twitter and Facebook, to raise awareness, reach out to constituents and promote their events and activities, according to a recent study."