Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List | CharityHappenings Ticketing: "Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis.
However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. For nonprofits, the ROI of e-newsletters translates into online dollars raised through “Donate Now” technology, event attendees, website and blog traffic, and paradoxically new Followers, Fans, and Friends on social networking sites."
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