LivingSocial Deal Contributes $2 Million to Japan Disaster Relief: "LivingSocial has raised $2,301,130 for the American Red Cross’s Japan Earthquake and Pacific Tsunami fund after leveraging its popular group-buying platform to solicit donations.
Instead of offering a discount coupon for a product or activity, the site offered its more than 24 million subscribers an opportunity to make a $10 donation for just $5. LivingSocial picked up the difference."
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