CharityVillage� Research: Five Things to Do Before You "Do Social Media"

CharityVillage� Research: Five Things to Do Before You "Do Social Media": "Like many charities and nonprofit organizations, you've probably put 'Do something with social media!' on your list of marketing objectives for 2011.

Most nonprofits are already maintaining a presence on one to three popular social networks such as Facebook, Twitter or YouTube. If you're not there yet, it's easy to feel pressured to leap in.

Social media projects are notorious for sucking up staff time and energy. Do you have the existing infrastructure to support your organization's efforts in social media?

Here are five things to consider putting in place before you get started."