Children's Museum Uses Smartphones to Educate Adults - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "If Karen S. Coltrane, chief executive of the Children’s Museum of Richmond, had her way, one of the museum’s education experts would accompany every family that walked in the door. But while she laughs at the thought that the Virginia museum would ever have that kind of money, Ms. Coltrane thinks she might have found the next best thing—with a decidedly lower price tag.
The museum has incorporated QR codes—a barcode that smartphones use to link to online information—into four of its main exhibits. And even though the organization has no technology workers, its marketing staff members figured out how to create the codes and make the idea work."
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