Monday, June 27, 2011

Charity Goes Mobile to Enlist Teenagers in Service Projects - NYTimes.com

Charity Goes Mobile to Enlist Teenagers in Service Projects - NYTimes.com: "Right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile. No longer could it rely on its Web site to motivate young people to take part in social activism. Instead, it would rely on mobile technology in the hopes of substantially increasing its reach and impact.

“I want us to be the AARP for the 13- to 18-year-old set,” she said recently."

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