Facebook: Is it Worth your Nonprofit’s Time? | NetWitsThinkTank.com: "This is a guest post by the one and only Allyson Kapin - co-founder of Rad Campaign. Make sure to check out what she’s got going on!
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How much time should your nonprofit spend engaging with their “fans” on Facebook?
Is two hours a week good enough? Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Their recent report provides great insight into how nonprofits are benefitting (or not) from Facebook."
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