Monday, August 29, 2011

Giving goes mobile | Hartford Business

Giving goes mobile | Hartford Business: On Sept. 10, when the Gales Ferry-based United Way of Southeastern Connecticut kicks off its annual community campaign, the organization — for the first time in its nearly 50-year history — will be relying on more than the traditional worksite Douglas Plank, CEO, Mobile Causecampaign efforts to raise its soon-to-be announced campaign goal. This year, they’re going mobile — piloting a communication and solicitation strategy through mobile devices.

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