Research Report: A Framework for Social Analytics | Thought Experiments

Research Report: A Framework for Social Analytics | Thought Experiments: "Research Report: A Framework for Social Analytics
Posted on August 10, 2011 by susanetlinger

Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one of the most stubborn challenges for the social business."