Young philanthropists go high-tech to reach lofty giving goals | Reuters Money: "Nor does Greene have a huge bankroll to back his pet project, a new website called WorldPennyJar dedicated to disaster relief, health, education and the environment.
Yet Greene is light-years ahead of many in his age group to grasp how high-tech will change giving in the 21st Century. For starters, he’s using the same strategy indie artists now exploit to raise start-up capital: a concept known as “crowdfunding,” and popularized on sites such as Kickstarter and indiegogo.com. To explain WorldPennyJar, Greene produced a 4-minute video and posted it to attract donations."
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