Wednesday, September 14, 2011

Online fundraising is great for smaller charities – but which site? | Voluntary Sector Network | Guardian Professional

Online fundraising is great for smaller charities – but which site? | Voluntary Sector Network | Guardian Professional: But what about more rooted small charities? Few figures exist but anecdotally, online fundraising is being embraced by the majority for whom at least a "donate" button exists, says Cath Lee, chief executive of the Small Charities Coalition. An SCC September 2010 survey by ResPublica and the Charities Aid Foundation found that 49% of respondents received donations online although for 74%, online donations contributed to less than 5% of overall giving.

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