Wednesday, September 21, 2011

Proportion of giving done online nearly doubles in three years - Third Sector

Proportion of giving done online nearly doubles in three years - Third Sector: Online giving has grown

Research suggests younger people who would not otherwise donate to charity are doing so because of new technology
The proportion of voluntary income that charities receive online has increased from 2 per cent to 3.7 per cent over the past three years, according to new research by the consultancy nfpSynergy.

The research is contained in the second edition of the report Passion, Persistence and Partnership: the secrets of earning more online, which was commissioned by MissionFish UK and eBay for Charity, the two charitable arms of the auction website eBay, and the Institute of Fundraising. It will be launched on Monday.

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