Amit Gupta's Social Media-Fueled Battle With Leukemia Reverberates Around The World | Co.Exist: World changing ideas and innovation: ou may have heard this all before. In the past month, Gupta's story has sparked countless tweets, Facebook posts, articles, donor drives, and even a $30,000 reward for finding a bone marrow match, courtesy of Gupta's wealthier friends. It's a powerful example of how social media can make lasting, life-saving change--not just for one man, but for an entire population in need of bone marrow.
It's not hard to see why Gupta's story initially took off; a longtime Internet entrepreneur, he is well-connected (and well-liked) in the social media scene. Gupta originally posted the news about his lack of potential bone marrow matches, but he had no idea how big his story would become.
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