Twitter donors worth the most on social media - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits

Twitter donors worth the most on social media - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: People who make donations on JustGiving pages after being prompted on Twitter are nearly twice as generous as those who are inspired to give by a Facebook prompt, according to new figures.

In a study on the average gift value of donors directed to JustGiving pages via social media, Twitter prompts came out on top, with an average gift from someone coming from a Twitter link worth �30.26, compared with just �18.33 on Facebook. Facebook, however, remains the vastly more popular social network for JustGiving donors, accounting for 97 per cent of all visits directed through a social media source - in contrast Twitter facilitates a tiny 1 per cent of all visits from social media sources.