How NPR Used Geotargeting on Facebook To Drive “Record Traffic” To Local Station | The Realtime Report

How NPR Used Geotargeting on Facebook To Drive “Record Traffic” To Local Station | The Realtime Report: NPR recently decided to try a new social media tactic to drive traffic to one of its local stations: customizing Facebook posts by location. In a case study recently covered on NPR’s Digital Services blog, NPR’s 2.3 million Facebook fans became part of this geotargeted experiment. Back in October 2011, NPR’s Facebook page began sharing relevant stories from member station KPLU in Seattle. These posts — visible only to fans in the Seattle area — led to record traffic on KPLU’s website.