Online Challenge Raises $2-Million for Charities That Aid Minorities - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: An online fundraising challenge to spur giving among minorities ended Thursday night after raising $2.2-million in just 10 days. The money will be shared by Associated Black Charities, Hispanics in Philanthropy, and 2o other charities that serve minorities.
The W.K. Kellogg Foundation kicked off the Cultures of Giving Donor Challenge on April 17. It offered a dollar-for-dollar match—up to $20,000—for donations made online to each of the 22 charities, all grantees of the foundation.
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