Marc Chardon and Hal Williams: The Imperfect Storm: Define by Results (Series Post 3)

Marc Chardon and Hal Williams: The Imperfect Storm: Define by Results (Series Post 3): In our initial blog post, we identified five key shifts affecting the environment for nonprofits that have co-mingled with the economy to create the potential for continued rough times. The last post covered Shift #1: Nonprofits Need to Engage Their Donors. In this post, we'll explore how nonprofits need to change how they're telling their stories.

Shift #2: Nonprofits need to define themselves by their results