Viral Philanthropy: The Impact of Crowdsourced Compassion: Bus monitor Karen Klein didn’t ask the world for sympathy, and she definitely didn’t request money. But once Internet users watched the heartbreaking viral video of young students harassing Klein, they reached for their wallets.
This is viral philanthropy, through which users of online communities, such as Reddit, Facebook, Twitter and other platforms, spread awareness and raise money for those who need it.
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