LinkedIn as a Multi-Dimensional Fundraiser’s Resource - Resource Center - AFP: When LinkedIn launched in 2003, most professionals saw it as little more than an online resume—those days are long gone. Nicknamed the “Facebook of Business,” it has evolved into a highly productive tool for both for-profit business and social-profit philanthropy.
LinkedIn has over 175 million members in 200 countries. The net worth of the average user is more than that of Facebook and Twitter combined. Major gift fundraisers, are you paying attention? The prospecting power of the “advanced search” function allows you to look up donors, volunteers and supporters in dozens of ways. This is search engine optimization at its best.
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